Customer Outcome Selling Course

Course Outline:

Selling has changed. Once upon a time, sales representatives went into the field and "pushed" their products. They did their best to sell through cold calling, knocking on doors, and one-size-fits-all sales pitches. The goal was to sell, sell, sell. And the means to that end were often left up to the sales rep.

Despite this change, the importance of Sales has not decreased in the slightest! In fact, 70% of a customer's decision to buy is based on a favorable interaction with a sales rep. That means that even though customers don't want to be "sold," they do want help and guidance with their buying decisions from someone they like and trust.

Our premier sales training solution helps sales organizations and people learn how to stop "pushing" products and cultivate a deeper understanding of customer needs.

Course Objectives:

Participants in the "Consultative Sales Skills" course will:

  • Learn how to start with the customer - not the product
  • Cultivate best practices for interacting with customers (including C-Level) at all stages of your sales cycle
  • Become a trusted advisor for different customer types
  • Elevate skills for expediting and expanding influence
  • Earn more customer approvals that yield higher margins
  • Expand expertise for approaching accounts/territory strategically

Private Group Sales Training: Group sales training can be tailored to the needs of the client organization and delivered on-site at the time and location of the clients choice. 

Public Open Enrollment Courses: Individuals are invited to participate in monthly coursess held across the US in an open enrollment format.

For more information and pricing, please complete this form and we will email you a confidential Annotated Outline that will provide you with an hour by hour description of this training seminar. .


I really enjoyed learning about how to bounce back objections, structure my day and have tools in my playbook. I felt like the instructor talked on my level and made the course fun and encouraged me to use these tools everyday. 

Shannon Madsen, Sales - Overland, Kansas 

Before this course I came in wanting to understand how to close a potential client. Thinking that it was this big ordeal. When in reality it isn't after applying the SPORTS model after knowing the different behavioral styles and types of buyers. 

Elan Allende, National Software Sales - Signal Hill, California 

World-class performance never happens by accident

Contact us for a no obligation discussion on how we can provide a custom sales solution to energize your sales team!